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• Introduction: include the talk’s title, the name of the speaker, the date, and the source. Describe the main idea in your own words. This is the TED talk of Life lessons from an ad man, by Rory Sutherland , in July 2009. Rory Sutherland is humorously talking about how conceptual and abstract an advertisement is. That means, to acheive a particular goal,  rather than changing the reality, an advertisement changes how people think and feel. • Main body (as many paragraphs as needed): describe the important points of the talk. Rory gave a lot of examples and stories of how an advertisement works. He compared it with placebo. But, actually, the point of placebo education is interesting.   How many problems of life can be solved   actually by tinkering with perception,   rather than that tedious, hardworking and messy business   of actually trying to change reality? First of all, • Conclusion: summarize the points made

[Smacle - The Smallest Clinic] • Where do you see your business in ten years’ time? Demand for energy drink market will decrease. (People concerning for their health will not want artificial materials in energy drinks like caffeine or taurine to affect their body, Work and life balance become important and there will be no more all-nighters) Smacle will be made decaffeine and include more vitamin C, so it will be competitive in that market situation. Not only keeping awake, Smacle is also good for relieving fatigue and nourishment. So it can be a light refreshing solution for people who feel exhausted and unhealthy. • What is your target group? Write a short profile of the typical consumer of your product, service etc. (For example, what do they do for a living, what are their hobbies, their needs, etc.) 1. people of all ages and sexes. high accessibility! 2. people who want fresh, sweet drink to relieve fatigue 3. people who can't drink energy drink because of caffeine ...